Europalco promotes Portugal as a MICE destination in Barcelona
Europalco is returning to IBTM World with the mission of making its services known in the audiovisual, decoration and scenography areas, but also, at the same time, promoting Portugal as a MICE destination, that is, where meetings, conferences and fairs can be held with quality.
With the help of an interactive stand, Europalco is starting today at Fira Gran Vía de Barcelona showing potential customers how Engagement tactics such as holograms can help the public relate to a particular brand. For this, Europalco has an LED wall, which will serve to materialize different types of use.
According to Pedro Magalhães, CEO of Europalco, the company has participated in IBTM since 2013 and is happy to return to the place where the global business event community meets. «We want to share with all participants the offer of our company for the MICE sector and the potential of Portugal to organize international shows and corporate events», says the official. Pedro Magalhães also mentions that Europalco’s 25 years of experience in holding events, such as the United Nations Oceans Conference and the Web Summit, - always with the latest audiovisual technology - makes customers return again and again.