Experts - like us, who already have 22 years of know-how - agree that in the corporate events sector there are 5 major trends to be noted in the year that has just begun. We are talking about Personalization, Sustainability, Unique Locations, Immersive Experiences and Technology. Let's take a look in detail at the potential of each one.
PERSONALIZATION is what makes us feel important, since it is the effect of making the experience individual in an event. 88% of consumers consider that a personalized relevant content service considerably improves their opinion about a brand. And today, many companies use apps to boost their customers' sense of satisfaction. Thanks to this feature, at an event, each participant will be able to taste events and information at their own pace, according to their interests and availability, which will result in a much more rewarding experience. This is something very useful in large events such as these in our Portfolio. Long before that, in the very planning and production of an event, we bet on tailor-made services. Regardless of the size of the venue, thanks to our multiple support structure, we are able to offer all the necessary equipment to customize each event down to the smallest detail. In our sewing and carpentry workshops, technical expertise and potential are unlimited.
SUSTAINABILITY may well be the word of this first decade of the 2000s. And in 2020 we will continue in this important mission of making our events more and more eco-friendly. In fact, this is already becoming a criterion for the selection of the public, more and more averse to events where one consumes plastic without conscience, for example in the restaurant area and the gifts offered. The use of green (renewable) energy is also another trend. In decorative terms, vases and vertical gardens are in fashion, a touch of good taste and an evocation of the brand's ecological commitment. And even in the furniture, a greater demand is expected for organic materials, wood and glass, with minimalist and vintage aesthetics. Reducing the ecological footprint of your event can increase the good reputation of your company in terms of social responsibility. A 2 in 1 gain, therefore.
Goodbye boring places with no personality. In 2020, brands aim to find SINGLE LOCATIONS, with such a "wow factor" capable of surprising the public. The choice of an unexpected, unlikely, even unprecedented site will make your event truly unforgettable, as it has thus opened the way to expose all your creativity and talent in which the planning of an event concerns. Think outside the box to create an unique experience. The important thing is that the venue you think of is in accordance with the values of the brand and the objectives of the action. Just keep in mind that selecting an unique venue can pose challenges of various kinds, from installing electrical connection points and rigging to building scenarios and stages.
Also associated with the desire to surprise, there is the increasing use of IMMERSIVE EXPERIENCES. In this chapter, do not be afraid to bet on special effects. More than 78% of event planning specialists place this trend at the number 1 in live entertainment. This is the key to achieving the much desired human connection. Such an audience engagment is essential to the success of an action. Not only live can the involvement of the audience be explored. Social networks are also a good way to call the audience to the event, to make them participate and feel that it is an important part. But there is nothing like opting for illusions of virtual or augmented reality to immerse an audience in your message.
Speaking of TECHNOLOGY, this is already an indispensable emphasis in any event. Our commitment is to be at the forefront of technological events, serving the best interests of our clients with dedicated and high quality solutions. There are many solutions that we have applicable to your ideas, Video Tracking, Face Mapping or Holograms, one of the most sought after technologies. We also advise you to invest in live transmissions through social networks and digital channels, still in an audiovisual coverage of your event. This will be a smart way to increase the audience of your message and make it last in time.
If you plan an event in 2020 and want to explore these and other trends, contact our Sales Team.