The internet has come to break the hegemony of television and this is no longer the only means capable of transmitting audio and video content in scale. The interest in online content and in real time came to create a new business paradigm, more attentive to new forms of communication.
This trend is aimed at reaching a virtually unlimited and free audience, capable of transmitting audiovisual content instantly. It is one of the current major trends in corporate events and is called by live streaming.
Live streaming is a technology that seeks to meet the needs of companies and brands that want to demonstrate products, hold events and corporate meetings live. With the use of streaming platforms, the result translates into a greater reach of people, surpassing the limitations of the physical places and participants.
The goal is to facilitate the inclusion of both invited participants, for example, and viewers - wherever both are. The use of this feature brings several benefits: recognition, loyalty, increased audience, reduction of associated financial costs and quality viewing experience.
However, this solution involves specific hosting platforms of the content transmitted, as well as a team of qualified professionals, sophisticated equipment - cameras, sound capture, lighting, reproduction of additional materials (powerpoints, for example) - to ensure that all content is recorded with the best quality.
Another important point: the streaming platform should be available on any device, since anyone should be able to watch through your computer, smartphone or tablet.
During the live broadcast, it is possible to receive and respond to messages, immediately and still encourage the use of hastags and dissemination of insights in social networks. This agility allows you to cover other aspects of the event, such as the backstage or the reaction and opinion of viewers and users. This type of interaction is called crowd streaming and is usually done by the public, via Facebook Live, or from other social networks.
This trend is aimed at reaching a virtually unlimited and free audience, capable of transmitting audiovisual content instantly. It is one of the current major trends in corporate events and is called by live streaming.
Live streaming is a technology that seeks to meet the needs of companies and brands that want to demonstrate products, hold events and corporate meetings live. With the use of streaming platforms, the result translates into a greater reach of people, surpassing the limitations of the physical places and participants.
The goal is to facilitate the inclusion of both invited participants, for example, and viewers - wherever both are. The use of this feature brings several benefits: recognition, loyalty, increased audience, reduction of associated financial costs and quality viewing experience.
However, this solution involves specific hosting platforms of the content transmitted, as well as a team of qualified professionals, sophisticated equipment - cameras, sound capture, lighting, reproduction of additional materials (powerpoints, for example) - to ensure that all content is recorded with the best quality.
Another important point: the streaming platform should be available on any device, since anyone should be able to watch through your computer, smartphone or tablet.
During the live broadcast, it is possible to receive and respond to messages, immediately and still encourage the use of hastags and dissemination of insights in social networks. This agility allows you to cover other aspects of the event, such as the backstage or the reaction and opinion of viewers and users. This type of interaction is called crowd streaming and is usually done by the public, via Facebook Live, or from other social networks.