Even in times of uncertainty, like those we face these days, Live Streaming can be the key to empowering your event's audience.
Streaming consists of sending multimedia information, through data transfer, via computer networks with Internet access. It is the technology used by world-renowned services such as YouTube, Spotify and Netflix, which thus transmit their video and audio content in real time to thousands of users.
Now imagine such a capacity for communication applied to live events. That's what live streaming consists of: the possibility of broadcasting live events, conferences, classes, corporate formations, shows, etc. It is true that in these places there is always public, whether in smaller or larger numbers. But thanks to live streaming, anyone, anywhere - even the laziest people who chose to stay at home - can watch what's happening there, with the feeling of being part of the event. All you have to do is connect to a broadband network, whose data transmission speed is much higher, thus ensuring higher audio and video quality. The fingers of the hands no longer reach the national radio and television stations that no longer give up this technological solution in order to guarantee, also, infinitely more views, as well as a greater involvement of their audience, with which they can now interact digitally. Like in this, no?
Statistics tell us that online events dominate information and entertainment consumption trends. The only detail that should never be overlooked is that all content reproduced via live streaming should be protected by copyright. By not allowing any kind of cutting, manipulation or editing, live streaming may represent some risk for companies, but this will certainly be compensated by the degree of honesty and transparency that such an option implies, all factors highly appreciated by the target audience. This is called credibility.
The use of live streaming also shows that we are facing an avant-garde company, tuned to the potential of new technologies.
Even internally, a company has the benefit of the solution, for example whenever some professional cannot attend an event or meeting. There is no quarantine that will stop your business. Live Streaming can even mean a reduction of your business costs, as it can allow the rental of smaller and simpler spaces, with all the reductions in energy, water, labor, maintenance and buffet costs that this implies. 
Would you like to implement this feature in your business? If you would like further clarification on this or other technology, please send an email to: comercial@europalco.pt.