Studio Europalco: this solution brings together the best of physical and digital events
Europalco, provider of solutions for events and shows, has launched a concept of hybrid events that aims to bring together the best of face-to-face and virtual formats through virtual reality, mixed reality and augmented reality.
Studio Europalco allows any event that takes place at the company’s headquarters in Sintra to be transmitted to a larger audience worldwide. Thus, the constraints of physical spaces are overcome, no longer existing boundaries and limits.
For this to happen, Europalco makes use of XR Technology - an option that includes all known forms of immersion and interaction. This solution combines camera tracking and real-time representation of virtual scenarios with LED videowall viewing capabilities. The result is immersive, immersive environments, filmed in the studio or played live.
We have created an offer that interweaves the best of the face-to-face world and distance in the face of our customers' needs, because we believe this new format of events is here to stay. Hybrid events are the future of the industry. This is not a set of pre-recorded sessions with other live broadcasts, but a fusion of the best features of both formats with digital technology», says Pedro Magalhães, founder and CEO of Europalco.