The decoration in corporate events influences, even if indirectly, the experience of all participants. Therefore, the organizer must take into account every detail of the space and structure, so you can make a productive and memorable event.
In addition to beautifying and bringing harmony to the event, the decoration also has a strategic function, since its visual identity is the first contact with the public. Know some tips:
1. Type of event
The first step is to establish the type / theme of the event to choose a decoration that suits its dynamics. The theme will set the colors, lights and furniture. If the environment is young and relaxed, the choice of poufs is a relaxed and intimate option. If it is a more serious event, with lectures, etc., the pulpit is one of the hypotheses used by speakers.
2. Layout of space
If the purpose is, for example, the movement of people and the contact between them, it is important to ensure that the place is not filled with chairs. Thus, it is enough to include an area with counters to assign credentials, if it is a requirement of the event, and also create a specific zone for rest, sofas and / or high chairs with a bar.
Another tip for this provision is the use of touch displays, which make it possible to take advantage of people moving from one place to another, while providing a tactile experience.
It should be noted that the choice of furniture should match the style of the event, from the most sophisticated to the most classic, but always ensuring an attractive and comfortable space.
3. Accessories
With so many details, it is essential not to forget that an event should provide cloakrooms or charriots; give importance to the presence of pots and plants; invest in decorative items, such as an illuminated cube, which can be used as a bench or coffee table; offer solutions that accompany this technological era, such is the Charging Point - for charging mobile phones and smartphones.
4. Lighting
Another point that makes all the difference is lighting. A well lit environment conveys the sense of spaciousness and highlights the decor. The lights, when positioned correctly, are able to make the environment more cozy and keep everyone's attention to detail.
5. Customization
Corporate events are the maximum exposure of a company or brand and precisely why they need special care with their identity. In this way, colors, images and slogans can be combined with the visual identity already used, in a personalized way, with textile printing and vinyl, in order to reinforce the objective of the event and highlight important information.
The combination of these tips make the decoration and visual communication of an event with the goal of passing a message. All space information can create a window of opportunities to establish connections, present ideas, launch products, integrate teams, disclose news or generate business.