Investing in promoting a business is critical to your success. Increasingly companies recognize the importance of providing innovative experiences to their employees and customers, and is already a requirement required in any corporate event.
But not only: concern for the environment is a social responsibility that the business world has been implementing and, as a consequence, technological advances are based more on sustainability.
For these reasons, 2018 is the year for the event market and the watchword is "experience". Discover the top 5 trends of a corporate event.
1. Live streaming
The limitation of space is no longer an impediment for more people to have access to a certain event. The live streaming professional - live streaming - is used as a marketing tool, still helps in increasing the spread and anyone can watch through your computer, smartphone or tablet.
Within this trend, the streaming from the viewer's perspective - crowd streaming - is another effective means of engaging and encouraging the remote participation of those who would like to exchange views about the event.
By instantly sharing photos and videos on social networks, it is possible to promote professional networking and broadcast the event.
2. Virtual Reality
Investing in a well-produced Virtual Reality event (VR) is to ensure good impression. With this technological tool it is possible to break barriers of distance and time, between the people who are inside and outside the event.
Today, anyone connected to a mobile device can experience virtual reality. But for corporate events, there are a variety of formats for promotion and marketing: games with a complete virtual experience, demonstration of new products and virtual tours, or use of digital hangouts that stimulate interaction during the event.
3. Artificial intelligence
Analyze a person's profile on social networks and their behavior during the event, cross-check this information with other people's data, all in real time? Yes, it's called Artificial Intelligence (AI).
The integration of AI into corporate events can simplify all logistics by creating a network of connections and interactions based on the common interests of those involved in these events.
Including the use of artificial intelligence in the management of this type of event will customize each experience, helping and recommending to each participant, in real time, interesting people to know about, products or services.
4. Vídeo Mapping
Cause impact and hold attention are the goals of any event organization. It is on this basis that the three-dimensional projections - video mapping - are adapted to the business environment and a trend in the events of this area.
Video mapping is a distinctive projection technique that impresses with beauty, originality and sophistication. From the use of specific software, it is possible to design videos and animations, with effects of depth and movement on several surfaces: historical buildings, objects and even natural landscapes.
Rebuilding physical environments in a digital universe, for both realities to communicate with each other, has been a strategy to demonstrate products and create a positive influence on people.
Novo Banco 3th Annual Event - Client Desafio Global
5. Interactivity
Business success is people, so it is very important to stimulate the interaction of all. Using interactive displays, such as LED Wall panels, in presentations and event displays is ideal for engaging in a practical and creative way.
These dynamic panels ensure the best visibility and performance thanks to the brightness of the LEDs and use the latest touchscreen technology. With unlimited creativity in capturing attention and delivering an attractive experience that lets you tap and explore, LED Wall panels are a growing trend in the event market.
